Across the country, more people than ever are embracing edibles as their go to choice for health, wellness & recreation. We asked Coda Signature’s Head of Edibles, Lauren Gockley what’s new in her kitchen and trends she sees moving forward:
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- Experiential combinations: Consumers are asking brands to think beyond flavor and innovate with multi-sensory and effect-based experiences.
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- Natural ingredients that spice things up: Consumers want real fruit, natural flavoring and whole spices.
- Seasonally driven collections: Just as the fashion world releases seasonal runway collections, consumers seek novelty with seasonal infused product collections.
- A renewed appreciation for the classic chocolate bar: Chocolate is here to stay. Even as we look forward to expanding our palates to new flavors and categories, we always go back to chocolate.
